The 10 best Selly alternatives in 2026

1. 1.ByteSellOur pick

   The straight swap for a seller who liked Selly’s arrangement and not its bill. Crypto settles to your own wallet, cards run through your own Stripe or PayPal, and there is no percentage and no monthly charge at all on the free plan. Its storage ceilings are worth reading first.

   Pros

   • No subscription and no per-sale share on the free plan
   • Crypto payments settle to a wallet address that is already yours
   • Subscriptions, affiliates and the reseller network work on every plan including free
   • Unlimited team members and unlimited products at every price point

   Cons

   • Licence keys are pre-uploaded strings, with no activation API and no expiry
   • The free plan totals 500 MB of storage and rejects files above 50 MB
   • A custom domain and an unbranded storefront start at $29 on Pro
   • Free analytics keep seven days of history and 10,000 events a month

   Selly would take, in a year

   $239.88and ByteSell would take none of it

   On a $50 product selling 50 times a month, on its $19.99 a month plan. ByteSell is 0% on every plan including the free one, and the buyer pays your own Stripe, PayPal or wallet, so nothing is held in the middle.

   Free plan, no card, keep every cent of every sale.

   Get started

2. 2.SellAuth

   The nearest thing to Selly on features and cheaper on both halves of the bill: 0% per sale, a free tier that works, and $9.99 for a custom domain against Selly’s $19.99 minimum. Its $29.99 Scale plan covers the same reseller ground. Files stop at 100 MB.

   Pros

   • Nothing taken per sale on any of its three tiers
   • The Business plan costs $9.99, half of Selly’s Starter price
   • The $9.99 plan carries ten affiliate tiers and up to 500 affiliates
   • Fraud shield covers VPN, TOR, country and ASN blocking

   Cons

   • File delivery caps at 100 MB paid and 10 MB on the free tier
   • Team members reach 10 on Business and 50 on the $29.99 Scale plan
   • The page pairs a monthly price with the words one-time payment

3. 3.SellApp

   No monthly commitment at all on the Standard plan, which is the opposite trade to Selly’s: you pay 3% of what you sell instead of $19.99 whether you sell or not. Gateway coverage is wider, and Slack and WhatsApp gating are included. Zero percent costs $199.99 a month.

   Pros

   • The Standard plan has no upfront charge of any kind
   • Eight cryptocurrencies plus Square, Apple Pay, iDEAL and Cash App
   • Slack and WhatsApp gating join Discord and Telegram as native features
   • Custom domain linking is available without paying for a plan

   Cons

   • Three percent of every sale, billed the month after it happened
   • The zero-fee Advanced plan is $199.99 a month
   • Fees are non-refundable under its terms of service

   SellApp fee calculatorSellApp alternatives

4. 4.Shoppy

   Free to start with unlimited orders and products, and payments land in your own PayPal, Stripe or the wallet address you enter, which removes the monthly commitment entirely. The rate is 5%, twice what Selly takes above its allowance, and third-party reviews are poor: Trustpilot shows 1.4 out of 5.

   Pros

   • The free plan carries unlimited orders and unlimited products
   • Buyers pay your own PayPal, Stripe or wallet address directly
   • Delivery handles files, serials, services and API-generated goods

   Cons

   • Five percent per sale, double what Selly charges above its allowance
   • Custom domains need a Business tier with no monthly price published
   • Trustpilot rates Shoppy Ecommerce Ltd. 1.4 out of 5 from 328 reviews

   Shoppy fee calculatorShoppy alternatives

5. 5.Shoprocket

   A checkout you embed in your own site rather than a shop you send people to, at $29 a month with nothing taken per sale. Licence keys work as a pre-uploaded pool, the same model Selly sellers already know. Subscriptions and a custom domain both need the $79 tier.

   Pros

   • Zero percent on every plan with no volume condition
   • Licence keys deliver from an uploaded pool, emailed automatically on purchase
   • Money settles instantly into your own Stripe, PayPal or PayU account

   Cons

   • Subscriptions are not on the $29 Starter plan, only from $79
   • A custom domain likewise begins on that $79 Business tier
   • Shoprocket documents no paid Discord or Telegram gating

   Shoprocket alternatives

6. 6.E-junkie

   Undercuts Selly’s monthly bill by a wide margin at $8, and takes no percentage whatsoever, which suits a shop selling plain file downloads. It is old and narrow: ten products on the entry plan, and its help centre confirms the system cannot run recurring payments at all.

   Pros

   • Starter is $8 a month and takes nothing from a sale
   • Payments reach your own PayPal, Stripe or Authorize.Net account
   • Tax and VAT are calculated for you to collect at checkout

   Cons

   • Recurring billing is impossible, in E-junkie’s own help centre wording
   • Ten products and 200 MB of storage on the entry plan
   • Shops live on an e-junkie.com subdomain rather than your own name

   E-junkie alternatives

7. 7.SendOwl

   Closer to a delivery engine than a storefront, priced at $39 with no cut of the sale and every feature on every tier. It fits a seller whose customers already arrive from somewhere else. The Launch plan is capped at 5,000 orders and $10,000 of sales in a year.

   Pros

   • No cut of any sale on any of its plans
   • Every feature is available on every tier, including the entry one
   • Funds never enter a SendOwl balance, so nothing is held

   Cons

   • The $39 Launch tier stops at 5,000 orders a year
   • It also caps yearly sales at $10,000 before upgrading automatically
   • Bandwidth over the allowance is charged at a dollar a gigabyte

   SendOwl alternatives

8. 8.Sellfy

   The option if your shop should look less like a panel and more like a brand, with no per-sale fee on any of its three plans and merchandise printing alongside the files. It carries an annual revenue ceiling, starting at $10,000 on the $39 Starter plan, with 2% above it.

   Pros

   • Zero transaction fee across all three plans regardless of volume
   • Merchandise printing runs beside digital downloads in one shop
   • A single product file may be as large as 10 GB on Starter

   Cons

   • Annual revenue is capped on every plan, at $10,000 on $39 Starter
   • Orders past the cap carry 2% until the account moves up
   • Only Stripe and PayPal connect, and affiliates need the $79 plan

   Sellfy fee calculatorSellfy alternatives

9. 9.Lemon Squeezy

   Included for the seller whose keys are software licences rather than stock. It runs a real activation API with limits per key, and stands as merchant of record worldwide so tax is settled for you. The cost is 5% plus 50 cents a sale, charged on tax as well as price.

   Pros

   • Activate, validate and deactivate endpoints with a real activation limit
   • Merchant of record worldwide, so VAT and sales tax are settled
   • No monthly subscription, so a slow month costs nothing

   Cons

   • Five percent plus 50 cents per sale, applied to tax as well
   • Payouts arrive twice a month after thirteen days, above a $50 floor
   • Eighteen listed countries cannot buy from a Lemon Squeezy checkout

   Lemon Squeezy fee calculatorLemon Squeezy alternatives

10. 10.Payhip

    The mainstream option, and a poor structural match for a reseller shop, since this is ebooks, courses and memberships rather than serials and accounts. What justifies its place is 5% with nothing gated by tier, no monthly fee to commit to, and US sales tax and EU VAT remitted.

    Pros

    • A free plan at 5% with nothing withheld behind a higher tier
    • EU VAT and US sales tax are collected and remitted for you
    • No monthly commitment before the first sale arrives

    Cons

    • Zero percent arrives only on Pro at $99 a month
    • The catalogue model suits ebooks and courses more than key delivery
    • No annual price is published, so paying ahead saves nothing

    Payhip fee calculatorPayhip alternatives

Every price above is computed from that platform's own published rates on its entry plan, which is the plan almost everyone is actually on. Where a charge applies only in certain cases, an international card or a payout, the row says so rather than adding it to the headline rate. To put your own prices through Selly's full stack, use the Selly fee calculator.

Every Selly figure and limit is quoted from its own pages, linked in the fee breakdown above.