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The 10 best Etsy alternatives in 2026

Published
July 31, 2026
Last updated
August 29, 2026

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Etsy is where an enormous amount of digital work quietly sells, and it earns that by solving the hardest problem in independent selling: a shop opened this morning can appear in front of somebody already intending to spend.

The published mechanics are what send sellers looking. A US sale carries 6.5% to Etsy and 3% plus 25 cents to Etsy Payments, over a 20 cent listing fee that is charged whether the item sells or not.

The 10 best Etsy alternatives for selling digital downloads

  1. ByteSellOur pick

    The choice once your orders come from Pinterest, a mailing list or your own following rather than from Etsy search. There is no listing fee, no share of the sale, and no reserve, because the buyer pays your own account directly. It brings you no traffic at all, which is the honest trade.

    Pros

    • Nothing per sale on any plan, and no charge for listing a product
    • The buyer pays your own Stripe, PayPal or wallet, so no reserve is possible
    • Files are not capped at five per product, and buyer emails are yours
    • Subscriptions, coupons, affiliates and community access cost no percentage

    Cons

    • No marketplace, so every buyer has to come from a channel you own
    • Not a merchant of record, so US sales tax and VAT return to you
    • The free plan stores 500 MB in total and rejects files over 50 MB
    • A custom domain and branding removal both start at $29 a month

    Etsy would take, in a year

    $3,120and ByteSell would take none of it

    On a $50 product selling 50 times a month, at $0.20 + 6.5% + 3% + $0.25. ByteSell is 0% on every plan including the free one, and the buyer pays your own Stripe, PayPal or wallet, so nothing is held in the middle.

    Free plan, no card, keep every cent of every sale.

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  2. Payhip logoPayhip

    The gentlest landing for anyone who liked that tax simply happened. Payhip is a marketplace facilitator for US sales tax and handles EU VAT for European buyers, so the paperwork stays off your desk. Its free plan keeps five percent of each order and nothing is locked behind a higher tier.

    Pros

    • Collects and remits US sales tax, and handles EU VAT as well
    • Every feature is on the free plan, including memberships and coupons
    • Money reaches your own connected processor rather than an Etsy-style balance
    • No listing fee, so an unsold product costs nothing to keep online

    Cons

    • The free plan takes 5% of each order, more than Etsy’s transaction fee alone
    • Zero percent arrives only on the $99 Pro plan
    • In practice a seller connects PayPal plus one other processor
    • There is no marketplace search sending strangers to the shop

    Payhip fee calculatorPayhip alternatives

  3. Gumroad logoGumroad

    The only name here with a marketplace of its own, which is the thing an Etsy shop loses first. Gumroad also carries the tax as merchant of record and costs nothing monthly. A sale you bring in yourself is ten percent plus fifty cents, and one Discover finds for you is thirty.

    Pros

    • Gumroad Discover can put a product in front of people already shopping
    • Merchant of record, so tax is worked out and remitted for you
    • No monthly fee, which keeps a slow season free
    • Customer email addresses are visible and exportable at any time

    Cons

    • A sale you bring costs 10% plus $0.50, with no volume discount
    • A sale Discover finds costs 30% of the order
    • Money waits seven days in a balance and will not release below $100
    • The rate is identical whether the store makes $200 or $200,000

    Gumroad fee calculatorGumroad alternatives

  4. Sellfy logoSellfy

    Built around the kind of catalogue an Etsy digital shop already holds, with printed merchandise sitting in the same store if you sell both. No percentage is taken on any plan. Watch the rolling revenue ceiling instead, because Starter allows ten thousand dollars of sales across twelve months.

    Pros

    • Zero transaction fee on all three plans, with no listing charge either
    • Print-on-demand items sell from the same store as the downloads
    • Funds arrive in your Stripe or PayPal immediately after the order
    • A single product file can be as large as 10 GB on Starter

    Cons

    • Each plan caps annual revenue, beginning at $10,000 on $39 Starter
    • Beyond the cap, every order is charged 2% until you upgrade
    • Checkout is switched off for the whole 14-day trial
    • Email credits above the allowance cost $2 per thousand and lapse monthly

    Sellfy fee calculatorSellfy alternatives

  5. Lemon Squeezy logoLemon Squeezy

    Sensible for a template, font or asset seller with European buyers, because it stands as merchant of record and settles tax everywhere you sell. Nothing is owed monthly. The cost is five percent and fifty cents charged on the order total including that tax, and payouts arriving twice a month.

    Pros

    • Merchant of record worldwide, so VAT registration never becomes your problem
    • No monthly charge, so nothing is owed in a slow month
    • A real licensing API with activation limits, if your files need one
    • Checkout embeds into a site you own rather than a marketplace page

    Cons

    • 5% plus 50 cents, charged on the order total including the tax
    • Net sales are held 13 days and released on the 14th and 28th
    • Payouts need a $50 balance, and a non-US bank payout costs 1%
    • Buyers in eighteen listed countries cannot pay at all

    Lemon Squeezy fee calculatorLemon Squeezy alternatives

  6. Podia

    Right when the listing people actually buy is a lesson rather than a file, and you have been answering the same questions in messages for a year. Courses, a members’ area and an email list share one login. The cheapest plan still takes five percent and cannot use PayPal.

    Pros

    • Courses, community and email marketing arrive in one subscription
    • Thirty days of trial with no card requested
    • Shaker and Earthquaker both take nothing from a sale
    • Payments route through your own processor rather than a platform balance

    Cons

    • The $49 Mover plan deducts 5% from every order
    • PayPal cannot be offered at checkout on the Mover plan
    • Only 100 email contacts on Mover, with 10,000 costing $70 more monthly
    • Its fee cannot be collected via Stripe in five listed countries

    Podia fee calculatorPodia alternatives

  7. Ko-fi logoKo-fi

    For a shop whose buyers are really an audience. Ko-fi puts tipping, memberships and a small catalogue on one page, costs nothing monthly, and transfers each payment straight into your own account. Selling anything rather than being tipped costs five percent unless you take the paid tier.

    Pros

    • Nothing to pay monthly, and no charge for listing an item
    • Payments transfer immediately into your own PayPal or Stripe
    • Contributor carries 1,500 shop items and 200 GB of storage
    • One-off tips are 0% with Contributor mode switched off

    Cons

    • Shop sales, memberships and commissions are all charged 5%
    • New creators begin as Contributors, where tips are charged too
    • Ko-fi says the creator is the merchant, so refunds and disputes are yours
    • There is no custom domain, so the page stays at ko-fi.com

    Ko-fi fee calculatorKo-fi alternatives

  8. Stan Store logoStan Store

    The pick if your traffic already comes from short video and you want one link that sells rather than a shopfront. Nothing is taken per sale on either plan. There is no free tier, and the tools most sellers reach for second, such as discount codes and upsells, sit on the higher plan.

    Pros

    • Zero percent on both plans, so a strong launch is not taxed
    • The $29 Creator plan carries courses, bookings, subscriptions and a community
    • Annual billing takes the Creator plan to $25 a month
    • Money settles into the Stripe or PayPal account you connect

    Cons

    • No free plan exists, only a 14-day trial
    • Discount codes, upsells, funnels and affiliates need the $99 plan
    • The default Stripe route creates an account Stan manages for you
    • The storefront cannot be embedded into a site of your own

    Stan Store alternatives

  9. Whop logoWhop

    Worth a look only if what you would sell next is access to something ongoing rather than another download. Whop has its own buyers browsing, which almost nothing else here offers. Read its fee page first, because the charges are numerous and several of them apply on the way out.

    Pros

    • Its own marketplace exposes listings to buyers already on the site
    • Nothing monthly, since everything is charged per transaction
    • Memberships, subscriptions and affiliate payouts are built in
    • Tax collection and remittance can be switched on for 2%

    Cons

    • Fourteen separate charges are listed on Whop’s own fee page
    • A card sale runs 2.7% + $0.30 before billing and per-order cents
    • Withdrawing costs again, up to $23 by wire or 5% + $1 in crypto
    • Reserves of up to 100% for 180 days are permitted by its seller terms

    Whop fee calculatorWhop alternatives

  10. Patreon logoPatreon

    The other way to replace Etsy’s traffic, by turning repeat buyers into members who pay monthly. Patreon is the merchant, so tax and disputes stop being yours, and Discord roles arrive and disappear with the pledge. You cannot bring your own account, and it takes ten percent before its own payment fee.

    Pros

    • Discord roles are granted on payment and removed when a pledge ends
    • Patreon is the merchant, so tax and disputes leave your desk
    • No subscription to pay, since the model is a percentage
    • One page handles recurring memberships and one-off purchases

    Cons

    • 10% platform fee, with a Patreon payment fee of 2.9% + $0.30 on top
    • Your own Stripe or PayPal cannot be connected at all
    • Payouts start on the fifth of the month and take one to five days
    • A 2.5% currency conversion fee applies when a buyer pays in another currency

    Patreon fee calculatorPatreon alternatives

Every price above is computed from that platform's own published rates on its entry plan, which is the plan almost everyone is actually on. Where a charge applies only in certain cases, an international card or a payout, the row says so rather than adding it to the headline rate. To put your own prices through Etsy's full stack, use the Etsy fee calculator.

ByteSell against Etsy, feature by feature

CompareByteSellEtsy logoEtsy
Platform fee on each sale
Yes.0% on every plan
No.6.5% + 3% + $0.25, plus listing and ads
Your own branded storefront
Yes.Free storefront, your own domain from Pro
Partial.A marketplace shop page, no store of your own
Use your own Stripe or PayPal
Yes.Included
No.Etsy Payments is required
Your money is never held
Yes.Non-custodial
No.Holds funds, up to a 30% reserve for 45 to 180 days
Accept crypto payments
Yes.To your own wallet
No.Not supported
Paid Discord and Telegram access
Yes.Included, auto-revoke on lapse
No.No Discord or Telegram gating
Subscriptions and recurring billing
Yes.Included
No.No native recurring billing
Coupons and discounts
Yes.Included
Yes.Shop sales and coupon codes
Upsells and order add-ons
Yes.Included
No.Not built in
Full built-in analytics
Yes.Included
No.Basic Shop Stats only
PDF stamping and watermarking
Yes.Included
No.Not built in
Fraud and checkout controls
Yes.Included
No.Not built in
Fee to pay you out
Yes.None, the money is already yours
No.Some markets add deposit or withdrawal fees
Fixed, predictable cost
Yes.Free, or a flat monthly price
No.$0.20 per listing every four months
Sales tax handled for you
No.You stay the merchant of record
Yes.US sales tax and VAT collected and remitted
Local card processors (Paystack, Razorpay)
Partial.Stripe and PayPal today, more on the way
No.Etsy Payments only
Built-in marketplace of buyers
No.You bring and keep your own audience
Yes.Real buyer search and discovery

Every Etsy figure and limit is quoted from its own pages, linked in the fee breakdown above.

The same 10, side by side

Etsy alternatives compared: every plan, the fee on the entry plan, and the cheapest plan on which the platform takes nothing
PlatformPlansFee on the entry planTakes 0% fromBest for
ByteSellFree · $29 · $990% per saleFree planSelling to an audience you already brought together
Payhip logoPayhipFree · $29 · $995%$99/moKeeping the tax work off your desk after leaving
Gumroad logoGumroadFree10% + $0.50No planA marketplace attached, with tax still handled
Sellfy logoSellfy$39 · $79 · $1590% per sale$39/moA digital catalogue with merchandise beside it
Lemon Squeezy logoLemon SqueezyFree5% + $0.50, plus conditional feesNo planTemplate and asset sellers with European buyers
Podia$49 · $99 · $1795%$99/moSelling the lesson instead of the download
Ko-fi logoKo-fiFree · Free · $125%$12/moA small shop attached to an audience that tips
Stan Store logoStan Store$29 · $990% per sale$29/moSelling from one link to a social following
Whop logoWhopFree2.7% + $0.30 + 0.5% + $0.03 + $0.07, plus conditional feesNo planTurning a catalogue into ongoing paid access
Patreon logoPatreonFree10% + 2.9% + $0.30No planRepeat buyers converted into monthly members

Frequently asked questions

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Rarely the headline rate on its own. It is the way the charges stack. A US digital order pays 6.5% to Etsy and 3% plus 25 cents to Etsy Payments, sitting on a 20 cent listing fee that is charged whether or not the item sells and re-bills every four months, so a shop with 200 listings pays to exist before anything is bought. Offsite Ads then ratchet: 15% of an attributed order while a shop is small, and once trailing-year sales reach $10,000 the rate drops to 12% and the programme becomes mandatory and permanent, with no way out even if sales later fall. Underneath all of it the customer relationship is Etsy’s. Buyer contact details are limited to Etsy-related communication, moving a transaction off the platform is prohibited, and Etsy can place a reserve of 30% of the balance on a 45-day rolling basis. Every line of that is published, and most of it is ordinary for a marketplace. It stops being worth paying at the point where your buyers start arriving from somewhere you built yourself.

Yes, three of them. Gumroad and Lemon Squeezy are both merchants of record and settle tax worldwide, and Payhip is a marketplace facilitator for US sales tax that also handles EU VAT. Whop can collect and remit for a 2% component. ByteSell, Sellfy and Ko-fi each state that the seller is the merchant, which means the tax obligation comes back to you.

What Etsy’s fees buy is discovery, and nothing on this list reproduces it, so the honest comparison is only worth making once your buyers arrive from somewhere you built. On per-sale cost a 0% plan beats 6.5% plus Etsy Payments plus listing renewals every time, and ByteSell publishes one free, bounded by 500 MB of storage and a 50 MB file ceiling. The Etsy fee calculator prices your own listings.

Many sellers do, letting the marketplace do the finding while their own store keeps the margin on people who already know them. One rule governs how: Etsy prohibits any action to move a transaction off the platform, including encouraging a buyer to purchase elsewhere, so the two have to run as separate channels rather than the listing steering people to your checkout.

Assume the marketplace traffic does not follow. Etsy’s seller policy limits buyer contact details to Etsy-related communication, so there is no list to export and carry across. The practical move is to build the list before you need it, through the products themselves, and to treat the first months off Etsy as audience work rather than a straight swap of storefronts.

For a bundle, yes. An Etsy digital listing takes up to five files of 20 MB each and does not support variations, which is why large template packs and font families end up delivered through a link inside a small PDF. Every storefront on this list sells a single larger file directly, and the ceilings differ: Sellfy allows 10 GB on its entry plan, and ByteSell allows 50 MB on the free plan and 10 GB on Pro.

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