The 10 best Etsy alternatives in 2026
- Published
- July 31, 2026
- Last updated
- August 29, 2026
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Get startedEtsy is where an enormous amount of digital work quietly sells, and it earns that by solving the hardest problem in independent selling: a shop opened this morning can appear in front of somebody already intending to spend.
The published mechanics are what send sellers looking. A US sale carries 6.5% to Etsy and 3% plus 25 cents to Etsy Payments, over a 20 cent listing fee that is charged whether the item sells or not.
The 10 best Etsy alternatives for selling digital downloads
ByteSellOur pick
The choice once your orders come from Pinterest, a mailing list or your own following rather than from Etsy search. There is no listing fee, no share of the sale, and no reserve, because the buyer pays your own account directly. It brings you no traffic at all, which is the honest trade.
Pros
- Nothing per sale on any plan, and no charge for listing a product
- The buyer pays your own Stripe, PayPal or wallet, so no reserve is possible
- Files are not capped at five per product, and buyer emails are yours
- Subscriptions, coupons, affiliates and community access cost no percentage
Cons
- No marketplace, so every buyer has to come from a channel you own
- Not a merchant of record, so US sales tax and VAT return to you
- The free plan stores 500 MB in total and rejects files over 50 MB
- A custom domain and branding removal both start at $29 a month
Etsy would take, in a year
$3,120and ByteSell would take none of it
On a $50 product selling 50 times a month, at $0.20 + 6.5% + 3% + $0.25. ByteSell is 0% on every plan including the free one, and the buyer pays your own Stripe, PayPal or wallet, so nothing is held in the middle.
Free plan, no card, keep every cent of every sale.
Get startedPayhip
The gentlest landing for anyone who liked that tax simply happened. Payhip is a marketplace facilitator for US sales tax and handles EU VAT for European buyers, so the paperwork stays off your desk. Its free plan keeps five percent of each order and nothing is locked behind a higher tier.
Pros
- Collects and remits US sales tax, and handles EU VAT as well
- Every feature is on the free plan, including memberships and coupons
- Money reaches your own connected processor rather than an Etsy-style balance
- No listing fee, so an unsold product costs nothing to keep online
Cons
- The free plan takes 5% of each order, more than Etsy’s transaction fee alone
- Zero percent arrives only on the $99 Pro plan
- In practice a seller connects PayPal plus one other processor
- There is no marketplace search sending strangers to the shop
Gumroad
The only name here with a marketplace of its own, which is the thing an Etsy shop loses first. Gumroad also carries the tax as merchant of record and costs nothing monthly. A sale you bring in yourself is ten percent plus fifty cents, and one Discover finds for you is thirty.
Pros
- Gumroad Discover can put a product in front of people already shopping
- Merchant of record, so tax is worked out and remitted for you
- No monthly fee, which keeps a slow season free
- Customer email addresses are visible and exportable at any time
Cons
- A sale you bring costs 10% plus $0.50, with no volume discount
- A sale Discover finds costs 30% of the order
- Money waits seven days in a balance and will not release below $100
- The rate is identical whether the store makes $200 or $200,000
Sellfy
Built around the kind of catalogue an Etsy digital shop already holds, with printed merchandise sitting in the same store if you sell both. No percentage is taken on any plan. Watch the rolling revenue ceiling instead, because Starter allows ten thousand dollars of sales across twelve months.
Pros
- Zero transaction fee on all three plans, with no listing charge either
- Print-on-demand items sell from the same store as the downloads
- Funds arrive in your Stripe or PayPal immediately after the order
- A single product file can be as large as 10 GB on Starter
Cons
- Each plan caps annual revenue, beginning at $10,000 on $39 Starter
- Beyond the cap, every order is charged 2% until you upgrade
- Checkout is switched off for the whole 14-day trial
- Email credits above the allowance cost $2 per thousand and lapse monthly
Lemon Squeezy
Sensible for a template, font or asset seller with European buyers, because it stands as merchant of record and settles tax everywhere you sell. Nothing is owed monthly. The cost is five percent and fifty cents charged on the order total including that tax, and payouts arriving twice a month.
Pros
- Merchant of record worldwide, so VAT registration never becomes your problem
- No monthly charge, so nothing is owed in a slow month
- A real licensing API with activation limits, if your files need one
- Checkout embeds into a site you own rather than a marketplace page
Cons
- 5% plus 50 cents, charged on the order total including the tax
- Net sales are held 13 days and released on the 14th and 28th
- Payouts need a $50 balance, and a non-US bank payout costs 1%
- Buyers in eighteen listed countries cannot pay at all
Podia
Right when the listing people actually buy is a lesson rather than a file, and you have been answering the same questions in messages for a year. Courses, a members’ area and an email list share one login. The cheapest plan still takes five percent and cannot use PayPal.
Pros
- Courses, community and email marketing arrive in one subscription
- Thirty days of trial with no card requested
- Shaker and Earthquaker both take nothing from a sale
- Payments route through your own processor rather than a platform balance
Cons
- The $49 Mover plan deducts 5% from every order
- PayPal cannot be offered at checkout on the Mover plan
- Only 100 email contacts on Mover, with 10,000 costing $70 more monthly
- Its fee cannot be collected via Stripe in five listed countries
Ko-fi
For a shop whose buyers are really an audience. Ko-fi puts tipping, memberships and a small catalogue on one page, costs nothing monthly, and transfers each payment straight into your own account. Selling anything rather than being tipped costs five percent unless you take the paid tier.
Pros
- Nothing to pay monthly, and no charge for listing an item
- Payments transfer immediately into your own PayPal or Stripe
- Contributor carries 1,500 shop items and 200 GB of storage
- One-off tips are 0% with Contributor mode switched off
Cons
- Shop sales, memberships and commissions are all charged 5%
- New creators begin as Contributors, where tips are charged too
- Ko-fi says the creator is the merchant, so refunds and disputes are yours
- There is no custom domain, so the page stays at ko-fi.com
Stan StoreThe pick if your traffic already comes from short video and you want one link that sells rather than a shopfront. Nothing is taken per sale on either plan. There is no free tier, and the tools most sellers reach for second, such as discount codes and upsells, sit on the higher plan.
Pros
- Zero percent on both plans, so a strong launch is not taxed
- The $29 Creator plan carries courses, bookings, subscriptions and a community
- Annual billing takes the Creator plan to $25 a month
- Money settles into the Stripe or PayPal account you connect
Cons
- No free plan exists, only a 14-day trial
- Discount codes, upsells, funnels and affiliates need the $99 plan
- The default Stripe route creates an account Stan manages for you
- The storefront cannot be embedded into a site of your own
Whop
Worth a look only if what you would sell next is access to something ongoing rather than another download. Whop has its own buyers browsing, which almost nothing else here offers. Read its fee page first, because the charges are numerous and several of them apply on the way out.
Pros
- Its own marketplace exposes listings to buyers already on the site
- Nothing monthly, since everything is charged per transaction
- Memberships, subscriptions and affiliate payouts are built in
- Tax collection and remittance can be switched on for 2%
Cons
- Fourteen separate charges are listed on Whop’s own fee page
- A card sale runs 2.7% + $0.30 before billing and per-order cents
- Withdrawing costs again, up to $23 by wire or 5% + $1 in crypto
- Reserves of up to 100% for 180 days are permitted by its seller terms
Patreon
The other way to replace Etsy’s traffic, by turning repeat buyers into members who pay monthly. Patreon is the merchant, so tax and disputes stop being yours, and Discord roles arrive and disappear with the pledge. You cannot bring your own account, and it takes ten percent before its own payment fee.
Pros
- Discord roles are granted on payment and removed when a pledge ends
- Patreon is the merchant, so tax and disputes leave your desk
- No subscription to pay, since the model is a percentage
- One page handles recurring memberships and one-off purchases
Cons
- 10% platform fee, with a Patreon payment fee of 2.9% + $0.30 on top
- Your own Stripe or PayPal cannot be connected at all
- Payouts start on the fifth of the month and take one to five days
- A 2.5% currency conversion fee applies when a buyer pays in another currency
Every price above is computed from that platform's own published rates on its entry plan, which is the plan almost everyone is actually on. Where a charge applies only in certain cases, an international card or a payout, the row says so rather than adding it to the headline rate. To put your own prices through Etsy's full stack, use the Etsy fee calculator.
ByteSell against Etsy, feature by feature
| Compare | ByteSell | |
|---|---|---|
| Platform fee on each sale | Yes.0% on every plan | No.6.5% + 3% + $0.25, plus listing and ads |
| Your own branded storefront | Yes.Free storefront, your own domain from Pro | Partial.A marketplace shop page, no store of your own |
| Use your own Stripe or PayPal | Yes.Included | No.Etsy Payments is required |
| Your money is never held | Yes.Non-custodial | No.Holds funds, up to a 30% reserve for 45 to 180 days |
| Accept crypto payments | Yes.To your own wallet | No.Not supported |
| Paid Discord and Telegram access | Yes.Included, auto-revoke on lapse | No.No Discord or Telegram gating |
| Subscriptions and recurring billing | Yes.Included | No.No native recurring billing |
| Coupons and discounts | Yes.Included | Yes.Shop sales and coupon codes |
| Upsells and order add-ons | Yes.Included | No.Not built in |
| Full built-in analytics | Yes.Included | No.Basic Shop Stats only |
| PDF stamping and watermarking | Yes.Included | No.Not built in |
| Fraud and checkout controls | Yes.Included | No.Not built in |
| Fee to pay you out | Yes.None, the money is already yours | No.Some markets add deposit or withdrawal fees |
| Fixed, predictable cost | Yes.Free, or a flat monthly price | No.$0.20 per listing every four months |
| Sales tax handled for you | No.You stay the merchant of record | Yes.US sales tax and VAT collected and remitted |
| Local card processors (Paystack, Razorpay) | Partial.Stripe and PayPal today, more on the way | No.Etsy Payments only |
| Built-in marketplace of buyers | No.You bring and keep your own audience | Yes.Real buyer search and discovery |
Every Etsy figure and limit is quoted from its own pages, linked in the fee breakdown above.
The same 10, side by side
| Platform | Plans | Fee on the entry plan | Takes 0% from | Best for |
|---|---|---|---|---|
| ByteSell | Free · $29 · $99 | 0% per sale | Free plan | Selling to an audience you already brought together |
| Free · $29 · $99 | 5% | $99/mo | Keeping the tax work off your desk after leaving | |
| Free | 10% + $0.50 | No plan | A marketplace attached, with tax still handled | |
| $39 · $79 · $159 | 0% per sale | $39/mo | A digital catalogue with merchandise beside it | |
| Free | 5% + $0.50, plus conditional fees | No plan | Template and asset sellers with European buyers | |
| Podia | $49 · $99 · $179 | 5% | $99/mo | Selling the lesson instead of the download |
| Free · Free · $12 | 5% | $12/mo | A small shop attached to an audience that tips | |
Stan Store | $29 · $99 | 0% per sale | $29/mo | Selling from one link to a social following |
| Free | 2.7% + $0.30 + 0.5% + $0.03 + $0.07, plus conditional fees | No plan | Turning a catalogue into ongoing paid access | |
| Free | 10% + 2.9% + $0.30 | No plan | Repeat buyers converted into monthly members |
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