How to sell VRChat avatars in 2026: Jinxxy vs Booth vs Payhip vs your own store

About half. VRChat’s in-game marketplace, which opened in 2025, is the only option where a buyer can find your avatar and wear it without leaving the game, and the split is set out plainly in VRChat’s own creator documentation.

The FAQ says the same thing from the seller’s side: "After paying out your earnings, you earn approximately 50% of what users spent in your store (excluding VAT)." Selling there means applying to the Creator Economy program, which VRChat describes as selective. Prices start at a floor of 1,200 Credits. The payout minimum is one of the few numbers VRChat’s own pages disagree on, with one page giving 30,000 Credits and the payout page giving 20,000, so check both before you count on either. Half your revenue is the price of in-game discovery, and VRChat frames that as "the largest cut of the revenue goes to the avatar creator", which is true in the sense that 50% is the biggest of the three shares.

Jinxxy calls itself "a creator-first marketplace for VR and VTubing", and it became the community’s default recommendation after Gumroad’s 2024 adult-content purge. Its selling page lists a 5% platform fee on the Standard plan and 10% on the Supporter plan, which buys "Enhanced Visibility" in the marketplace. Payouts carry a $1.50 fee each, so a creator taking money out weekly pays six dollars a month for the privilege.

That is a fair price for a marketplace that understands this niche, allows properly tagged 18+ work under its terms and brings its own buyers to it. If Jinxxy’s shoppers are the reason your avatars sell, 5% is cheap next to 50%. If your buyers were going to arrive anyway, 5% is what you are paying for a checkout.

Booth, run by pixiv, is where a large share of the Japanese avatar economy lives. Its service fee rose on October 28, 2025, from 5.6% plus 22 yen to 5.6% plus 45 yen per item, according to its own announcement, and taking money out costs a transfer fee of 200 to 300 yen. Two things catch Western sellers out. Payouts go to a Japanese bank account or to PayPal, and while buyers get an English storefront, the seller guides and the fee announcements are published in Japanese only. If any part of your audience overlaps the Japanese scene, Booth is close to compulsory anyway, and sellers commonly run it beside a second store for everybody else.

Gumroad charges "10% + $0.50 per transaction for all sales through your profile or direct links", rising to 30% when the buyer arrives through its Discover marketplace, and both figures come from its own pricing page. The bigger question for this niche is content policy. Gumroad’s help centre says it does not allow sexually explicit content, and that rule is what pushed much of the avatar scene towards Jinxxy and Payhip in 2024. For a strictly safe-for-work catalogue it is still a well-known checkout at a steep rate.

Payhip takes 5% on its free plan, falling to 2% at $29 a month and 0% at $99 a month, and it courts this market with VRChat category pages of its own. Its prohibited-products page bans pornography, worded around photos and videos with sexual content, and it requires sellers to comply with the terms of the payment accounts they connect, which is the clause that decides the edge cases. For safe-for-work and suggestive catalogues it is an easy and cheap place to begin.

No store stops avatar ripping, and anyone telling you otherwise is selling something. Rips happen on the buyer’s own machine, after the sale has already gone through, which the community understands perfectly well.

The working answer in this scene is client-side hardening, such as the free AntiRip project, whose stated goal is making a rip not worth the effort rather than making it impossible. What your choice of store does control is the record. Who received which file, under what licence, and whether you can act when a leak turns up somewhere. A checkout that logs the buyer behind every download, screens obvious fraud traffic before the payment goes through, and attaches your licence terms to the sale is the part of this story a platform can honestly claim.

Put $2,000 of avatar sales a month through each of these and the fee line reads very differently. The official marketplace keeps around $1,000 of it. Gumroad’s direct rate takes $200 plus 50 cents on each sale. Booth’s service fee takes about $112 plus 45 yen an item. Jinxxy on Standard and Payhip on its free plan each take $100. A store charging a flat monthly price and no percentage takes its subscription and nothing else, which at that volume is a difference you notice in your bank balance rather than in a spreadsheet.

What that looks like in practice: cards run through your own Stripe or PayPal account, which stay bound by those companies’ content rules, crypto settles straight to a wallet you control, and checkout filtering turns away VPN, proxy and disposable-email traffic before it becomes a chargeback. Files are delivered automatically whatever the type. There are two limits worth knowing first. ByteSell brings you no audience at all, so it only makes sense for creators whose buyers already follow them, and the free plan caps the largest file you can sell at 50 MB, which is tight for a full avatar package. The $29 Pro plan raises that ceiling to 10 GB.

The rule that decides it is about where you are, not about which platform is best. While nobody knows your name, list where the buyers already browse and pay the cut without complaining, because discovery is the one thing you cannot get any other way at that stage: Jinxxy if your work is 18+ or VR-specific, Booth if part of your audience is Japanese, the official Marketplace if you can get into the program and want people finding you in-game. Once your Discord fills up and buyers arrive because they follow you, the same cut becomes rent on an audience you brought yourself, and a flat monthly store is simply the cheaper answer. Most creators who reach that point keep one listing running for strangers and sell to their regulars from a shop of their own. Prices are on the pricing page, and the fee calculators will run any of these published rates against your volume.